• Yasmin Hurst

Think Different

Updated: Nov 26, 2019

Rules are there to be challenged !


“Here's to the crazy ones.  The misfits.  The rebels.  The troublemakers.  The round pegs in the square holes.  The ones who see things differently.  They're not fond of rules.  And they have no respect for the status quo.  You can quote them, disagree with them, glorify or vilify them.  About the only thing you can't do is ignore them.  Because they change things.  They push the human race forward. While some may see them as the crazy ones, we see genius.  Because the people who are crazy enough to think they can change the world, are the ones who do.” – Apple Inc.


 I love this quote from Apples ‘Think Different’ campaign, it encapsulates what I often feel and the reactions I come across as I strive to innovate and lead change.  Albeit, it may be on a smaller scale than the giant that is Apple Inc. but the essence of the message applies to anyone who has the courage and ability to think differently.

It’s a challenge we all face, to look at something everyday or relatively mundane and break its perceived boundaries to see it in a new light.


I feel like a rebel even saying this… Rules are there to be broken or, if you want to feel more comfortable… Rules are there to be challenged.


Why would you not?  After all, those ideals have only been born from someone else’s thoughts at a point in time, they could be wrong or outdated within hours of being applied.

It has baffled me for years why those who seek to innovate and take things forward are seen as a disruptive force by the majority.  I’m not saying it’s everyone, because you will have your supporters, but in the main you will be the troublemaker, the one that turns up at the meeting with the crazy ideas that you’ve thought up while trying to go to sleep.


The acceptance to follow the status quo is a killer for many businesses and lives in general, stability does not always equal success or happiness and will not move you forward. We almost encourage the stifling of creativity by singling out the crazy ones as different. 


I embrace my ability to think differently, I see it as a gift, I am strong enough in character to be singled out and put my ideas forward without fear.  It can be a lonely place to be at times as you work to convince the masses that crazy is not so crazy, and this deters many from breaking the boundaries.  If there has to be a status quo, shouldn’t crazy be the status quo?

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